Beginner Local Flower Account Management and Design with Hometown Flower Co.

Join Jaclyn Rutigliano, founder and creative director at Hometown Flower Co., at Treiber Farms to discuss basic floral design skills and the integration of flower production with floristry outlets. With the growing local movement to diversify farm offerings by integrating flower production, this design workshop will focus on providing insights and techniques to elevate farmstand/farmers’ market bouquets. Jaclyn will further discuss getting started on working with florists as an additional farm outlet, selling and marketing organic flowers, maintaining relationships with florists, and opportunities for growers to participate in freelance design work locally.